Managing Information Technology Essay Example | Topics and Well Written Essays - 250 words - 7

Managing Information Technology - Essay Example IS steering committee also makes sure that the outcomes of the IS project do not affect the company or any of its departments in the negative way. This calls for the need for the advisory board to have a deep insight into the requirements and objectives of the information system. The advisory board must be able to predict and detect the outcomes and plan how to deal with them. Thus, the main purpose is to monitor the changes that the project or its outcomes are going to inflict upon the company as a whole. The committee also works to promote fair dealing among all the departments and the stakeholders so that every one of them has a right to give invoice in the decisions. This requires right kind of leadership and strategic planning. Another role is to promote healthy communication among all the involved parties to bring positive changes to the business on a collaborative platform, such changes that should affect the stakeholders positively, which is the main purpose of the committee. References Brown, C.V., DeHayes, D.W., Hoffer, J.A., & Perkins, W.C. (2008). Managing Information Technology. USA: Pearson Prentice Hall.

Quench as World Leading Soft Drinks Brand Case Study

Quench as World Leading Soft Drinks Brand - Case Study Example According to the paper, Quench’s market position was particularly threatened by the media identifying their product as one of those with excessive levels of sugar. Given their customer base’s preference for healthy products, coupled to the focus on obesity as an urgent global health issue, Quench’s turnover has declined sharply and the company now faces an uncertain future. In this paper, solutions to the current problems faced by Quench will be identified and expert recommendation on how to regain lost market share given to Quench’s board of directors. The first alternative solution for Quench focuses on the company increasing their promotional and marketing strategies, specifically in consumer segments that are untapped. Quench could capitalize on their brand image within the sector, such as their good business practices and environmental initiatives and promote these to the consumers. By promoting their positive social and environmental initiatives, the y could gain an advantage with consumers who may dismiss Quench as another corporate entity out for profits. Rotfeld identifies comfort, simplicity, local sourcing, and going green as the food and beverage trend of 2013, which are aspects that Quench may use to advertise their environmental initiatives, in turn enticing consumers who are eco-conscious. With regards to comfort and simplicity trends, consumers are seeking to return to normalcy after the recent recession, as well as to resume pre-recession consumption habits. Quench could take advantage by re-energizing their brand and marketing its achievements in the social and environmental arena. However, this strategy has several limitations for Quench, including the magnitude of controversy around the company regarding unhealthy ingredients that may not be undone through promotion of its good deeds.